Stila's claims: "A creamy-matte, full-coverage lip color that delivers bold, long-lasting color and stays in place for up to 6 hours of continuous wear. The texture is weightless on lips and delivers superb comfort and its color-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day® Liquid Lipstick softens the lips so they look and feel beautiful." I don't know about that last part... I found the formula actually to be drying. They also claim "weightless" but a lot of product comes out and it does run. With that said it does have staying power.
|Wearing "Get Noticed"|
NYC claims: "You'll get weightless fresh color that's never sticky or messy. Just a long lasting, creamy stain that stays in place so you can keep on smooching without the worry. Up to 4 hour wear." While it claims lesser wear time than stila I found the opposite. These stains are not joking around! I swatched them on my hand and it took days to get off! I used makeup remover, I showered... it's lasts! I also liked the formula better... much lighter.
Verdict: New York Color edges out because the price and the formula was not as drying as Stila's.
What drugstore dupes have you found recently?