February 20, 2014

Gap's Lived In Collection for Spring 2014

I'm excited about Gap’s Spring 2014 collection (and Spring in general!) because it celebrates the concept of Lived In this Spring season, this collection features products that look and feel like you've owned them forever, in a unique way. Isn't that something we all want? Clothes that feel lived in without having to wear them for 10 years? To bring the idea of Lived In to life, Gap created a first-ever tactile print ad which features a fabric logo made from the cotton of a worn-in tee and will be running in the March issue of Vogue. Gap chose the worn-in tee that musician, Birdy, is wearing in the ad pictured above to capture the feel. Here are some pieces I'm loving:

Marled sweatshirt $34.95
Ribbed sweater $54.95
Classic trench $128

What do you think of the collection?

3 comments:

  1. I have always been a fan of GAP. With this collection I am a little biased here but I have to say I like it. It's a new approach I didn't see coming from GAP but they need to keep up with what's popular I guess. :)

    ReplyDelete
  2. that's a cool concept and an interesting way to freshen up the brand!

    ReplyDelete

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