September 8, 2011

What I Learned At IFB


This was my second IFB conference and each time gets better. My first time I was super nervous because I didn't know any other bloggers in person, just ones I tweeted with. This time I was going in knowing several people, which put me more at ease. I got to meet The Citizen Rosebud who was such a doll! My blogging idol, Elissa from Dress With Courage was rocking leather pants and a sequin blazer. Katy from Modly Chic was there with some of the other FBFF crew.

The first panel was "Bloggers Took Kit" moderated by Christen Rochon of Divas & Dorks
featuring Leandra from Man Repeller, Vahni from Grit and Glamour, Sammy from Sammy Davis Vintage, Erica from Honestly WTF, and Alisa from Pose.com. All the ladies agreed that Twitter was one of their top 3 social media tools. Others mentioned Tumblr, Pinterest and StumbledUpon. Sammy was unique to the group because most of her traffic comes from videos and really emphasized that is where blogging is headed so everyone should try to make one.

The second panel was "Is the Social Media Industry Broken?" moderated by Tony Wang of post.fashionism featuring Carol Han of Milk and Mode, John Jannuzzi from Textbook, Mark Beeching from Digitas, Yuli Ziv from Style Coalition, Bryce Gruber from Luxury Spot and Meghan from WIT & Whimsy. They touched upon the issue of bloggers requesting to be compensated for covering events. They said know your worth, learn the language of PR to negotiate and don't be afraid to say no.

The third panel was "Balancing Act: Business & Blogging" moderated by Grechen Cohen of Grechen's Closet featuring model Coco Rocha of Oh So Coco, Annie Tomlin of BellaSugar, Aimee Song from Song of Style, Natalie Suarez from Natalie Off Duty, Kristina of Pretty Shiny Sparkly and Ari Goldberg of StyleCaster. It was great to hear that most of the panel had other full-time jobs and even Kristina was going for her doctorate! Coco Rocha was a total sweetheart and talked about how she addressed issues in the modeling industry, such as someone telling her she was too fat. The crowd's favorite panelist was Ari Goldberg, CEO of StyleCaster, who kept it real. He said everyone should have a Media Kit and tweeted out StyleCaster's for us all to use as a template.

The last panel of the day was "Evolution of Fashion Media" moderated by Ann from HolierthanNow featuring Mr. Mickey of PaperMag, Mary HK Choi of MTV Style, Claire from Fashion Bomb Daily, Ari Seth Cohen of Advanced Style, Joyce Change from People Style Watch and Christian Remrod from Fashion Networks. We loved Mr. Mickey talking about having a sense of humor with his posts. They said to be smart about what you post so that in a couple months when people are looking up that topic, you will appear in their searches (i.e. Mr. Mickey talked about Pippa Middleton long before the Royal Wedding). They also all agreed that Twitter isn't going anywhere and is only going to be more influential in the fashion space.

The day concluded with the fabulous Mr. Joe Zee who said "bloggers are the future!" He said that they changed the game in a good way and that there is room for bloggers and editors in the fashion industry.


We also went home with some goodies:

- Flat iron
- Urban Decay palette (I received roller girl)
- Babble water bottle
- KMS hair products
- Butter London nail polish
- Magnum beauty supplies

What was your experience at the conference?

3 comments:

  1. hmmm... maybe i need to rethink this whole "food" blogger thing... that is some pretty sweet swag! Take me with you next year!

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  2. Hey thanks so much for stopping by my blog!! This was such a detailed and informative post. It filled in everything I missed so thank you. The biggest thing I learned was actually 2 things: it's ok to be yourself even if you're a little different...isn't that what fashion is all about AND that I have to work twitter a little more than facebook which is for 40's something housewives (ahem ahem that's officially what I am but don't tell anyone ;). Was so nice to meet you! Def following!
    xo
    Sharon
    www.fashion-isha.com

    ReplyDelete
  3. This is a great round up. I'm working on my post now and figured I'd read what everyone else is saying about the event. So many of us are behind in posting thanks to being in NYC. It was great meeting you at IFB!! - Katy

    ReplyDelete

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