April 26, 2011

When Did CoverGirl and Maybelline Morph Into The Same Brand?

Left: CoverGirl Lash Blast, Right: Maybelline One by One

Two of the biggest drugstore makeup brands, CoverGirl and Maybelline, are starting to look like one brand. I understand trying to stay competitive. CoverGirl released their LashBlast to compete with Maybelline's great selection of mascaras. In turn, Maybelline followed up with One by One. Don't the brushes look exactly the same? I don't understand why these companies would want to look so similar. How does that make it easier for shoppers? Take a look...

L: Maybelline, R: CoverGirl

CoverGirl's Outlast Lipstain was insanely popular so Maybelline was quick to jump on the bandwagon. However, I don't think Maybelline's was as good of quality plus the packaging was not that attractive.

L: CoverGirl, R: Maybelline

CoverGirl released their LipPerfection Lipcolor earlier this year. I find the packaging looks eerily similar to Maybelline's Color Sensational Lipcolor. Both have a square base. The main difference is CoverGirl's has a mirror colored shell with the color peeking out of the base. While Maybelline's shell is the color of the lipstick.

Now this looks different

CoverGirl has made itself more recognizable with great celeb spokespersons like Drew Barrymore and Taylor Swift. However, I feel like their products are not as good quality as Maybelline's so I don't get why Maybelline would want to make their products look like CoverGirl's. CoverGirl did newly introduce an all-natural line which was smart. The packaging stands out among the others in the store. Maybelline should focus less on releasing the same products but standing out among the other brands lined up on the drugstore shelves.

Has anyone else noticed this? Why do you think they want their products to look alike?


  1. omg u catch these things quickly. i would have never noticed it till u mentioned it. i'll keep my yes open next time im at the drugstore.

  2. interesting. i never noticed this. i wonder who is doing more of the copying???

  3. Hmmm...I've never noticed this before. Oddly enough, I always buy Maybelline and have never even tried CoverGirl. :/

  4. @Faboulista- Well thanks :) I seriously confused myself trying to find a Maybelline lipstick the other day!

    @Simplychic- It seems pretty even right now. I really like Maybelline's mascaras and hated LashBlast so I have no idea why they would want to make one look like it *sigh*

    @CafeFashionista- Me too! I really like Maybelline's mascaras and new FIT foundation. I did try CoverGirl's natureluxe lip balm but it wasn't that great :/


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